NOVALTA PARTNERS
Strategic. Trusted. Expert
Empowering the best brands to scale to new heights
About Us
Novalta is an independent corporate finance advisory practice, founded by Jonathan Friedman​
We operate across the Consumer and Business Services sectors, leveraging Jonathan’s 15 years’ experience advising fast-growing brands from start-up to £100m+ exits
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We offer the full suite of corporate finance services, with a core focus on transaction sizes of £5m - £50m for M&A and £2m+ for fundraises
Expert Founder Advisory Panel
Consumer
D2C & E-Commerce
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Lottie is the co-founder of MyoMaster, a D2C sports recovery and wellness brand named one of the UK’s fastest-growing businesses in 2025
Consumer
Leisure & Hospitality
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Ged founded The Climbing Hangar with a vision to make climbing more accessible. He has since scaled TCH to 11 sites across the UK
Business Services
Global Mobility
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Nitzan is the Founder and CEO of Benivo, the fast-growing, US VC-backed, HR-tech platform redefining global mobility
Business Services
Recruitment
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David built, scaled and sold Remedium, a healthcare recruitment business, with the vision of saving the NHS millions in locum costs
Our Services
Growth Capital
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Helping founders raise capital to accelerate their growth plan
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We work with founder-led and businesses to raise the growth capital they need to scale, whether that is funding new sites, international expansion or strategic hires
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We help shape the equity story, prepare clear, investor-ready materials and run a targeted process with growth equity, PE and strategic investors
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Our clients are typically EBITDA-positive and looking to raise a minimum of £2m
Buy-Side / MBO
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We support management teams on MBOs and PE/Trade buyers on both one-off acquisitions and broader buy-and-build strategies
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For MBOs, we structure the deal, bring in funding partners and negotiate terms that align incentives for the long term
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For corporate and private equity clients, we help identify and approach targets, assess value and fit, and support negotiations through to completion
Our clients are ambitious management teams and corporate/PE buyers seeking to acquire strategic targets
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Sell-Side
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Advising shareholders on achieving succesfull exits that maximise value
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We advise owners and management teams through the full sale process, from early preparation and positioning through to negotiation of headline terms and detailed SPA
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Our focus is on creating competitive tension, managing due diligence and ensure a smooth process through to completion
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Our clients are fast-growing, high-quality businesses, typically valued between £5m and £50m
Vendor Assist
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We support businesses in getting “deal ready” well before a formal process
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This includes reviewing financials, normalising EBITDA, analysing KPIs, inputting into the growth plan, and preparing the data room in advance of due diligence
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Vendor assist can be tailored to meet our client’s needs - either as a standalone piece of work or as the first step towards a full sell-side mandate
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Our clients are typically introduced to us by VC/PE investors ahead of a future potential transaction
Why Novalta?
Novalta is the fusion of ‘Nova’ and ‘Alta’ meaning new heights
Our mission is simple: help founders reach them
Partner-led by design
We work directly with you from day one to completion. No handovers. No dilution of accountability
Relationship-driven
We prioritise what is right for you and your business, not the fastest route to a transaction. We want to be a long-term, trusted partner
Deeply hands-on
We embed ourselves in the detail - financial, strategic, and operational - so our advice is informed, specific and actionable
Specialists in what we do
We bring extensive M&A expertise and genuine sector knowledge, backed by a network of advisors and extensive access to investors and strategic buyers